Red Bull Soapbox Race brought creativity, speed, and spectacular homemade vehicles to Tallinn for the first time the first time.

art direction; design; print prep


All OOH solutions used various cut-outs to expand the design beyond the canvas.

The iconic Red Bull illustrations by Horst Sambo are brought to life via custom outdoor solutions that promise a fun weekend with the family watching some silly vehicles go downhill.

Not to brag, but I can forget what I’m doing while I’m doing it

Not to brag, but I can forget what I’m doing while I’m doing it

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